SCALEit Teams – February 2017

This week we welcomed our newest cohort of SCALEit Teams to the Bay Area, where they will spend an intense week gaining new knowledge, attending lots of meetings, and perfect their pitches. 

Scaleit
Scaleit team

Meet the teams:

Mobile solution for IV treatment

OSAA develops and markets a new medical device, IV-GO, that enables patients to be mobile during IV treatment. Benefits are both economic and include faster recreation and fewer hospital bed days per patient. Winner of Venture Cup Challenge 2017.

OSAA develops and markets a new medical device, IV-GO, that enables patients to be mobile during IV treatment. Benefits are both economic and include faster recreation and fewer hospital bed days per patient. Winner of Venture Cup Challenge 2017.

Forside

Corporate collaboration to boost energy optimisation

Better Home is a collaboration between Danfoss, Grundfos, Rockwool and Velux to boost energy optimization and renovation of single-family houses. Families can get a free online check of their house, and Better Home will create a tailored solution for local craftsmen to implement using their products.

Better Home is a collaboration between Danfoss, Grundfos, Rockwool and Velux to boost energy optimization and renovation of single-family houses. Families can get a free online check of their house, and Better Home will create a tailored solution for local craftsmen to implement using their products.

http://www.betterhome.today

Formwork robotics

Odico’s technology revolutionizes the production of geometrically challenging

Odico’s technology revolutionizes the production of geometrically challenging moulds. Odico’s patent pending software offers hotwire cutting of casting mould and Odico specializes in translating clients’ 3D files to coordinated robotic movements by software.

http://www.odico.dk/

Digital gaming subscription service.

OnePlay offers a digital subscription service, where users have access to download and play 2.000+ premium games from more than 75 different publishers for PC and Android devices.

http://www.oneplay.com/

Making transparent connections between brands and content creators

Woomio is a data tool for marketers to 1) help identify relevant content creators and 2) measure on their collaborations. Content Creators (e.g. bloggers) have the ability to sign up and create a free profile to showcase their influence.

https://www.woomio.com/en/#/businesses

Find a tutor

Zedubra allows students of all ages and levels to find exactly the tutor they need. Their software platform provides a link between students who academically can help each other in their local area, based on criterias such as subject, age and rating.

https://zedubra.com/da-DK/

Tailored platform to sport associations

Sportlas is a tailored software platform to sports clubs and associations to handle and collect members, payments, team schedules, competitions, news feed etc. in one place – internally and externally.

http://www.sportlas.com

Specialized EDI solutions

iEDI develops software and offers Electronic data interchange solutions for administration to enterprise customers within sales, purchase and procurement.

http://www.ducedi.com/

Collects all your social media

Spinnid is an app that combines and links the largest social media platforms and in order to give the user a complete coverage of the person you wish to follow. With one entrance, it is possible for the user to get a complete overlook of the SoMe-activity of their favorite singer, actor etc.

Spinnid is an app that combines and links the largest social media platforms and in order to give the user a complete coverage of the person you wish to follow. With one entrance, it is possible for the user to get a complete overlook of the SoMe-activity of their favorite singer, actor etc.

The Secret Sauce of Silicon Valley

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By Line Rodil, Innovation Consultant

Yet again a new batch of awesome Danish entrepreneurs set out to scale their business in the mythical valley of unicorns and exponential innovation. Who are these hopeful entrepreneurs, and what were some of their take aways? We’ve compiled a quick overview:

The 12th edition SCALEit participants and what they do:

Empower kids with healthy financial habits
ERNIT is an app connected to a physical piggy bank that uses light to show your children how close they are to reaching their goals.

Scale any distribution channel effortlessly
skyPIM is a unique cloud based Product Information Management solution managing all your product data in a central location. skyPIM provides increased organization and accuracy and rapid omni-channel output.

There’s a party nearby
Heaps lets you and your friends Find, Match and Party with other groups of friends. See also separate story on Heaps’ SCALEit experience.

Staff your business
Freelancer Worldwide makes it possible for companies to cost-effectively scale their business when they mainly need skilled hands-on staff for time-based projects.

What they learned:
The latest edition of our startup boot camp, SCALEit Ignite, was all about tasting the secret sauce and learning about the dos and don’ts of Silicon Valley. Find out how the participants explained their business the brief way, and found their right little helpers.

SCALEit is a week long program held by ICDK and Yggdrasil introducing Danish startups to the Silicon Valley way of thinking and working. This implies lessons and practice in pitching, searching for funding as well as lessons learned from other Danish startups based in Silicon Valley.” – Participant, Batch #12

Pitching, metrics and feedback were some of the essentials of the 12th edition of SCALEit program, all with the purpose of immersing the participating startups into the famous entrepreneurial ecosystem of Silicon Valley.

 

Pitching

“Long is lazy – brief is hard”, says the pitch doctor himself, Bill Joos, when he introduces SCALEit entrepreneurs to the art of pitching. So what is it about this pitching?

There is more to be said about pitching than can be fitted into this blog post. But the essential part is that pitching is all about you telling what, why, how, with whom and to whom you do, what you do. You have to be exact, and to the point. And you have to know what and how to pitch in a given situation. You might think, that telling people what you do is the easiest question to answer, but have you tried it lately? To people that you have never met before, and using only one to five minutes to do it?

The art of pitching is hard to master, but it is one of the most powerful tools in relation to networking and raising money. Two essentials when it comes to the secret sauce of doing business in the valley

“I learned how to make a good company pitch in 5 minutes leaving out everything not important for my company/product presentation.” – Participant, Batch #12

 

Metrics

Throughout the weeklong program of SCALEit, the participants pitched several times to investors at Sand Hill Road. Time and time again they were asked about their metrics. But what’s the fuss about these metrics?

Every single day in a startup is basically defined by you trying to juggle a million different things while answering yet another thousand questions. Therefore you need some sort of tool to help you prioritize, set goals and reach them. You need to commit to one single metric, a number that is the most significant in relation to the exact stage of your company’s current stage. This is called the One Metric that Matters (OMTM), and this number is the answer to the, at the time, most vital question of your business, and the number every VC asked about. By deciding on an OMTM you can focus the effort of your company. Thus metrics can act as your little helpers. Just remember – having too many of them will confuse you, and point you in too many directions. So make a choice and stick to it. When the metric has reached its target, you can set a new one.

Read more here on how to select your OMTM.

 

Feedback

On every SCALEit tour we focus on feedback. These feedback sessions are time and times again valued as some of the biggest take aways that the participating entrepreneurs experience touring the valley. For someone having not participated in SCALEit yet, it might seem a bit basic. But reality is that feedback is a vital part of the secret sauce in Silicon Valley. In Denmark there is a tendency towards protecting your idea or product, and not launching until you have reached perfection. One of the many problems with this approach is the fact that you tend to forget to ask for feedback early in the process, and thereby deny yourself free and potentially disruptive feedback and insights. You can’t see the whole picture from inside the frame, so how will you ever know what customers, partners and investors wish for, if you never ask for feedback?

There is an old proverb saying that it takes a village to raise a child. We believe it’s the same with a successful startup. That is why we invited some of the eligible members from our advisory board to listen to pitches from all the participants, and giving feedback on their business model before they set out to pitch (with great success) for the investors at Sand Hill Road.

 

Are you ready to SCALEit?

“We returned with a completely new approach to partnering with other companies, a much more well defined strategy and business mission, and a network of very relevant people within the IT industry. ” – Participant, Batch #12

There is definitely a lot more to be said about SCALEit, but why don’t you come and see for yourself? Apply for a seat at the 13th edition of SCALEit Ignite from the 28th of February to March 4th, and taste the secret sauce of Silicon Valley.

Read more here!

Danish Ideas: Heaps – There’s a party nearby

heaps 3by Simon Lehnskov Lange, Innovation Associate

On a cold Sunday night in November, I pick Heaps CEO Niels Hangaard up in a bar in Palo Alto, CA. He has attended the introduction meeting for the 12th edition of SCALEit and is super determined on making the best of the program. That is, especially to scout for possible investors for a large expansion. His app, Heaps, is the leading player in its field. In fact, Heaps is the product that defines the market.

Niels Hangaard and I are old friends from high school. As we catch up after years of not seeing each other, Niels starts to explain what Heaps really is. It is not a dating app nor a Yelp for parties. In its simple setup, it lets users (e.g. a group of friends from school) take their social media profiles and merge them into friend groups in the app. Different friend groups can then connect through the same swiping system as is currently seen in apps such as Tinder. Once two groups match, they can chat and arrange to meet each other for socialization over drinks, a party or whatever they feel like.

Niels points out that the storyline of Heaps is such that it takes the awkwardness out of meeting someone in real life that you have acquainted online. Reason? You bring your friends to the meeting and you have an activity planned. As such, it is a more natural way of getting introduced to new friends.

And it works.

Since its launch in October 2014 in Copenhagen, Heaps has gained heavy traction in Denmark which peaked around New Year’s eve as the #1 app in the App Store. The success subsequently led Niels and his 5 co-founders to quit their jobs and studies to bet it all on an expansion into the US. Destination: Los Angeles.

There is no doubt that Niels has his eyes on the prize, and so does the rest of the Heaps team. The team is delicately put together to cover front- and backend app development, design, communications etc. A part of the job of launching a party app is furthermore to engage with the market and indulge the Heaps team into the pool of users. This means that the team lives the Heaps life by arranging and going to parties that can be covered by the app.

The Heaps app launched in LA this November. The team’s focus at the moment is to analyze their users’ feedback and create the best possible product. It might sound like a task that can be solved by simple methodology – however, figuring out how to support people’s behavioral patterns in the best ways is never simple. Especially not when your total user experience combines that of a digital and a real-life. Niels explains that they will work towards tailoring the product to the American market and building traction in the US. Once Los Angeles is closed down and the growth model is ready, they will push the app to all of the US.

It’s about timing resources right.

At the end of the SCALEit week, I adjourn with Niels to catch up on his SCALEit experience. He received tons of feedback on Heaps and started building network in San Francisco that might help him expand his business up along the West Coast. In the foreseeable future, Heaps will raise another round of funding and – if the product gets bullet proof – attempt the big take-over of the US market. Social networks like Heaps have been seen in the past to go viral, and being first-mover in their space between event planning, dating and nightlife, so this could as well be the case for Niels & Co. if the stars are aligned.

While being dead serious about Heaps and its plans in the future, Niels still smiles and laughs every time he points out what a cliché it is that six young guys move into LA with a party business.

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