SXSW – dorks are rockstars!

It’s over! At least for this year. The Interactive part of South By South West in Austin, Texas – also known as SXSW – 2011.

The conference has a long history within the Music and Film industry – actually 18 years. Interactive was added to the program a few years later, and in the last 4 years, the conference has grown from 10.000 paying interactive badge holders (and little media buzz) to more than 40.000 badges – and a whole lot of buzz! Well, it might also have something to do with the unofficial program – another 40.000 are supposedly in town for this stuff  (eg events like the Startupbus).

And it is not without reason that techies, from all over the world, flee to this charming Texan city. Rockstars is no longer a flashy title reserved for successful bands. The best CEO’s, Bloggers and Thinkers from the techcommunity, is all the new black! And they all come here. To be recognized for what they build, say or do and  to be inspired from the hundreds and hundreds of talks and panels. To celebrate and party in some of the wet tech parties. Actually, those reasons are the same for the rest of us. And even here in Silicon Valley, you wont have as good an opportunity to socialize with our top industry people.

This blogpost could easily be 10.000 words long, but I will leave you wondering exactly WHY I am so excited about SXSW. Twitter got the eyes of the crowd in 2007 – and never looked back (today: defacto standard at SXSW). Foursquare did the same in 2009 (same story). This year GroupMe was the talk of town (group texting) – look out for them!

After just 24 hours at the conference, I knew that ‘I was coming back’. Guess that makes all the sense in the world when you meet Gary Vaynerchuk (Author and founder of Winelibrary.com) and Dennis Crowley (CEO of 4SQ). And the more than 150 buspreneurs. And..and… Yeay, you really should go in 2012!

I will upload a video of some of the content experienced at the events. Both interactive showcases, parties and talks.

For now – enjoy this video: The New Dork!

/Søren

 

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