Danes: The world’s quickest tech adopters

abstract the world Technology

From April 27th to May 1st Invest in Denmark will be present at this year´s Health Evolution Partners Summit in Laguna Niguel. This exclusive invite-only health-it conference presents a unique opportunity to access high-level decision-makers and showcase what Denmark has to offer within the rapidly growing sector of health-it services. But what is it that makes Denmark an ideal test market for high-tech US companies wanting to perfect their R&D efforts, technology implementations, business models and introduction to the market place? 

Market research undertaken by a number of universities in the U.S. and Europe shows that Danish consumers are the quickest to adopt and embrace new technologies and products. No other country in the world has consumers that are quicker to adopt new products, making Denmark the world’s best test market and an obvious place for companies worldwide to introduce new products. The studies show that while in Denmark it takes on average 3.3 years from product launch to product take-off, in countries such as Germany, France and Great Britain it takes up to 8.5 years. On Denmark’s position as the world’s best test market the leader of the project, Professor Gerrard Tellis from the University of Southern California, has stated the following:

“We were surprised to see how fast Denmark adopts new products. The Danes are not only faster than any other consumers in Europe, but also faster than consumers in the U.Ss and China to adopt new products. It indicates that Danes are more open to new ideas than others, which has great innovative strength”.

Combining that with the presence of world-class universities and hospitals working at the forefront of technological development, plus the strong medical technology cluster, Denmark is a perfect test market or placement for a test center.

Showcasing at Health Evolution Partners Summit

Showcasing the above and attending the Health Evolution Partners Summit, will be Prof. Birthe Dinesen from the University of Aalborg, who joins the session about “Care Delivery Innovation” to talk about the disruptive Danish platform “Patient@home”. This public-private platform for research and innovation projects focuses on development of welfare and healthcare technologies,
as well as new products and services that reduce the pressure on healthcare and homecare services, and empower patients to receive integrated care in their own home.


Deputy Director, Jens Birk and Project Manager Theresa Høgenhaug will represent Invest in Denmark during the Summit along with Investment Manager Kristoffer Rørbæk, who is based out of the Innovation Center in Silicon Valley.

“We look forward to continue to build on our strong collaboration with Health Evolution Partners, and engage with some of the most prominent and interesting health IT companies during this year’s summit. Having Prof. Dinesen is a unique opportunity to showcase how US companies can benefit from “taking the technology to the market” and utilize a disruptive platform thriving on user driven innovation and an advanced health care system.” – Investment Manager Kristoffer Rørbæk.

For further information, please contact Investment Manager, Kristoffer Rørbæk.

ICDK launches unique offer for Denmark’s best medicine students!

Young scientist in white uniform working in laboratory

Young scientist in white uniform working in laboratory

Who doesn’t have a semester filled with lab coats, pipettes, statistical explorations, and a world-class scientific environment on the top of their wish-list? Well, probably not the majority, but for some of the top talented Danish med students, the wish might now come true.

Clinical research training for rising stars in the life sciences received a significant boost earlier this month, with the start of the Lundbeck Foundation Clinical Research Fellowship Program—a partnership between leading medical centers in Denmark and the US and Innovation Center Denmark.

Based on an established mentorship model, the program gives Danish medical students international exposure, comprehensive clinical research training, and a highly supportive infrastructure to launch their career in medical research.

Statistics, tutoring, and lab work

One of the only programs of its kind worldwide offering formalized clinical research training for Danish medical students, the collaboration brings students from prominent medical schools (University of Copenhagen, Aarhus University, Aalborg University, and the University of Southern Denmark) to San Francisco, where they are closely mentored by internationally recognized clinical researchers at the finest Med Schools in the Bay Area.

Renowned for extensive patient registries, cohorts, and population-based studies, the participating Danish institutions are ideal partners to help further advance the three California centers’ broad portfolio of cutting edge basic and clinical research.

During the program, each fellow completes one or more closely mentored clinical research projects and receives small-group teaching in research ethics, clinical study design, biostatistics, epidemiology, research presentation, and manuscript writing, and submits a first-author manuscript to a peer-reviewed journal.

More from ICDK: US Educators want Danish collaboration.

Few programs of this kind exist with a validated program infrastructure and mentor program that allows the students to ‘hit the ground running’.

While the Danish students benefit from working in an international setting, mentors in Denmark and California medical centers are inspired by the passion and new ideas that students bring to their work. Often, the fellows help form valuable, lasting global collaborations, as evidenced by international grant applications to the National Institutes of Health and European Union funding agencies.

It is expected that the first 6-10 of the stellar Danish students will be in the Bay Area top Med Schools from the summer of 2015 following a rigorous applications process.

Read more about the program here [in Danish].

Apple builds large data center in Denmark

Mogens Jensen & Torsten Nielsen

Apple has announced the establishment of one of the world’s largest data centers in Denmark.

The new 166.000 square meter data center, the equivalent of 25 soccer fields, is to be located in Viborg in Western Denmark and will be powered by renewable energy. Surplus heating will furthermore be recycled in the local district heating system, thereby minimizing negative environmental impact. It is estimated that the surplus heat generated by the data center, approximately 300,000MW, will be enough to heat the entire city of Viborg.

Denmark’s renewable energy policy and strong clean tech cluster have played an important role in the investment decision. “Apple is universally recognized as one of the world’s leading companies with a long track record of developing cutting-edge products and services. I am delighted that Denmark can offer an innovative and sustainable data centre solution, powered by renewable energy,” says Mogens Jensen, Denmark’s Minister for Trade and Development Cooperation.

Apple’s biggest European investment

Apple’s new data center will be located in Viborg municipality and constructed over a ten year period, along with a similar data center to be located in Ireland. Together, the two new data centers will be among the largest data centers in the world. The total value of the investment exceeds one billion euro, Apple’s biggest European investment ever.

”Not only does this investment confirm Denmark’s position as a world leader within green solutions and renewable energy technology. The investment also underlines that we are indeed a very investment friendly country offering attractive business opportunities for innovative global companies,” says Mogens Jensen.

”It has been an incredible exciting and interesting task. A project of this size is something that happens once in a lifetime, and it is a unique opportunity for Denmark to showcase its strengths”, says ICT Investment Manager Bent Hessen-Schmidt with Invest in Denmark at ICDK in Silicon Valley.

Greener cities – Copenhagen taking the lead

Going green is a global issue, but some cities do not wait for international agreements to reach goals on becoming greener. Copenhagen is aiming at becoming the first CO2-neutral capital in 2025, and the city is actively measuring and reporting on greenhouse gas emissions, and has already been able to report a reduction of 5.2%.

Further, the recent Global Green Growth Forum located in Copenhagen kicked off the Green Growth Network, which is being led by the city of Copenhagen. The Green Growth Network has the aim of cities sharing and discussing best practises on how cities can work with private sector organisations, establish green clusters, establish an economic rationale for green growth and justify the benefit of green policies.

That Copenhagen is a green frontrunner is backed by the recent OECD Report Measuring the Potential of Local Green Growth. This report describes Copenhagen as an environment with significant first-mover advantages with green industries and technologies, and points out that the cleantech cluster in the Greater Copenhagen Area is one of the leading cleantech clusters in the world. This is due to factors like public sustainability strategies, a tradition of collaboration and consensus-building within the political system, knowledge sharing and research cooperation as an integral part of the cluster, and a highly specialised pool of talent.

These factors have led to the city of Copenhagen performing better than the OECD average on parameters such as per capita emissions, energy consumption, water consumption, regional waste collection, per capital recycling, R&D employment and ‘green’ patents.

The conclusions of the OECD report are backed by The 2012 Global Green Economy Index , issued by Dual citizen. Denmark comes in the top with regards to green perception as well as performance. Of the top green cities Copenhagen also comes out with a very strong reputation.

What happens when Danes and Americans meet and discuss senior care?

A great delegation of Danes representing start-ups, established organisations and public organisations visited Silicon Valley to gain insights on health care in the US. Health CareVan 2.0 aimed at exploring how health technology can help patients and stakeholders support and smoothen the health journey, and provide better quality-of-life, whether this be in the formalized hospital system, clinics or at home. Through inspiring sessions, keynotes and site visits, every aspect of the patient’s health journey from promotion, prevention and treatment to rehabilitation was studied. Included amongst the days of conferences and sites-visits was a workshop at the Druker Center.

In this workshop Danish and American care providers were introduced to the organization of health care in their respective countries, and what were the key challenges to be overcome in each nation. After the initial overview, the workshop focused on limiting social isolation and the successful aging amongst seniors. The Danish and American participants – all active in the health care sector – discussed the topic and found contrasts as well as comparisons in the approach, funding, stakeholders and measures taken in eldercare between the two countries.

While Denmark has a very strong system in place for dealing with health care in general as well as caring for the elderly, seniors in the US rely more on their immediate network. Though elderly care is extensive and very well-organised in Denmark, one may ask whether we are taking a backseat and relying too much on the system in Denmark? Further, can the US care healthcare industry learn from Danish care-at-home initiatives?

All in all it was an afternoon of great discussions, knowledge sharing and reflections upon the current reality of senior care in the US as well as in Denmark. One thing is for certain, meeting sector professionals from another country on a Wednesday afternoon planted seeds for directions of senior care development and relationships will enable further sharing in the future.

Read more about the experiences of the delegation taking part in Health CareVan 2.0 here.

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