Crossing the Boundaries: How do New Technologies Shape International News?

Did Facebook, YouTube and Twitter bring down the political regimes in Tunisia and Egypt? What are the implications when WikiLeaks publish xx.xxx cables about US diplomatic practices throughout the world? And what is the role of Al Jazeera in the Middle East?

Here in the Valley everyone is always busy spotting the newest trends or coming up with the next groundbreaking technology. But sometimes we need to look behind the innovations and explore how they affect the society they are brought into. The landscape of news is a very interesting example of this: the recent years’ innovations in media platforms and technologies have led to an immense and diverse availability of news. And the question is: How do these new technologies shape the conditions for international news, and what happens to the roles of journalists and audiences?

On March 17th to 18th Danish and US innovators from journalism, academia, and business will speak on boundary-crossing news, audiences, and technology at a conference at the University of California, Berkeley in order to explore the future conditions for international news.

A Media Landscape in Transition
The media landscape is facing fundamental changes; traditional audience constellations and forms of usage known from analogue broadcasting are challenged by new technologies and media platforms. News events and global issues such as climate change, economics and warfare, are no longer necessarily filtered through specific local, regional or national news outlets.

This also changes the roles of journalists and audiences. We have seen it in recent events in the Middle East where social media platforms such as Twitter played an important role as news outlets providing news live from the streets without the mediation of journalists.

In these settings where traditional rules and routines do not necessarily apply we are forced to rethink the framework and consider the possibilities and challenges it brings about, especially of accountability and transparency – WikiLeaks being the obvious case.

Join Us!
All these topics will be up for discussion at our conference Crossing Boundaries. We still have some seats available, so sign up and join the debate. We look forward to exploring the future of international news with you!
You can read more about the conference and our speakers at the Crossing Boundaries website.

 

Did facebook, youtube and Twitter bring down the political regimes in Tunisia and Egypt? What are the implications when Wiki-leaks publish xx.xxx cables about US diplomatic practices throughout the world? And what is the role of Al-ja Zeera in the Middle East? Here in the Valley everyone is always busy spotting the newest trends or coming up with the next groundbreaking technology. But sometimes we need to look behind the innovations and explore how they affect the society they are brought into. The landscape of news is a very interesting example of this: the recent years’ innovations in media platforms and technologies have led to an immense and diverse availability of news. And the question is: How do these new technologies shape the conditions for international news, and what happens to the roles of journalists and audiences?

On March 17th to 18th Danish and US innovators from journalism, academia, and business will speak on boundary-crossing news, audiences, and technology at a conference at the University of California, Berkeley in order to explore the future conditions for international news.

Most memorable week ever – in Silicon Valley

“What’s the next big thing?” That is one of the questions that haunts young entrepreneurs, venture capitalists and other people from all over the world visiting Stanford University Entrepreneurship Week (further e-week).

It will be difficult to park the car or to find a seat in the auditorium if you come late, but it will be fairly easy to find someone to talk to about your new venture or an idea you are working on in order to be the next “Google”.

People you meet here will most likely be very friendly and inquisitive (in a positive way). They will enjoy talking to you about your business as well share their personal experiences from failing and starting their own ventures.

My name is Kristina Sedereviciute and I am finishing my master degree from Aarhus School of Business this year. I had a chance to attend this year’s Stanford e-week in team with four other bright students from Denmark.

A trip to Stanford was a prize I earned while winning a Silicon Valley Factor competition initiated by Innovation Center Denmark in 2009. The first competition of its kind was oriented to students from Stanford and Danish Universities.

Winning the challenge on SV Factor
The key idea of the SV Factor competition was to get familiar with Silicon Valley start-ups, analyze them and construct a portfolio of the best five start-ups (“the next big things”). Contestants were provided with a list of sixty companies from which they could form their “tops”. The trick, however, was that during the competition the initial portfolio could only be adjusted once. Moreover, only two out of five companies could have been changed. As a consequence, one had to make a good start in order to have a chance to go to the top.

The next big things/industries
The companies I had in my portfolio and that brought a great add-on in winning the SV Factor competition this year where start-ups such as: Dropbox, Foursquare, Scoopler, Heyzap and Playdom. I diversified my portfolio upon the “next big industries”, which I believed it was social gaming, real-time search and mobile social networking. My diversification proved being right, however, a thorough research and an individual product testing assisted me most in making final decisions regarding the portfolio.

Most memorable week ever!
Participation in both the SV Factor and Stanford e-week rewarded me with some unforgettable experience.

This year’s e-week program has introduced some rich and exiting sessions regarding entrepreneurship. I had a chance to attend panel discussions with Robert Scoble, MC Hammer, Loic Le Meur (founder of Twitter desktop client Seesmic and Leweb conference) , as well as to participate in more active events such as start-up job fair and idea pitching workshop with Theresa Lina Stevens (founder of Lina Group, Inc.).

It was also exiting to hear Steve Case (co-founder of AOL) sharing his story as well as get introduced to new ideas within cloud computing industry by Waren Packard (managing director at Draper Fisher Jurvetson) and Andrew Fieldman (CEO of Seamicro).

Company visits from Facebook to IDEO

In addition to e-week program we have also met the following companies: Facebook, Plug and Play tech center, IDEO, Intuit, Better Place, Younoodle, Soonr, Innovation center Denmark and Twitter.

It is impossible to judge which company is better than the other. All of them have unique cultures that are reflected in the way they work, arrange surroundings and present themselves in general.

For me personally every visit was exiting and rewarding. Even though I am keen on social media, I really enjoyed discussing the electric vehicle situation around the world while visiting Better Place, Inc. It was interesting to hear their predictions regarding electricity consumption in Denmark during the „boom“ of electric car industry. It was exiting to visit Facebook and capture Mark Zuckerberg (founder and CEO of Facebook) having a meeting with his colleagues or walk around Plug and Play tech center offices, where many great start-ups are situated and where phrase: „we can easily get five million dollars on that deal“ is very common around the corridors.

(Picture from the left: Mie Femø Nielsen, Kristina Sedereviciute, Marie Roloff Clausen, the winners of Global innovation tournament in Denmark: Bjarke Christensen, Anna Holst, Martin Lyng-Petersen)

Ugens virksomheds fokus: Twitter

Twitter and ”tweets” er indenfor de seneste få år blevet til dagligdags snak for de fleste amerikanere. Fagfolk, skuespillere og virksomheder bruger twitter som markedsføringskanal og effekten har vist sig at være enorm. Twitter var det hurtigst voksende sociale netværk i februar 2009 (kilde) og har i dag næsten 10 millioner unikke brugere. Kundseservice har igennem twitter fået en anden betydning og informationer er ikke længere kun tilegnet professionelle fagfolk men nærmere den almene borger og ”real time” nyheder.

Jeg har samlet data fra forskellige interessante grafer og statistikker fra Twitter og effekten er deres social værktøj. Se nedenstående for links og video:

–      Twitter demografi – Maj 2009

–      Twitter facts – 2009

–      Top 100 ”twittere”– 2009

–      Twitter statestik rapport – 2009

–      27 Twitter ”værktøjer” – Maj 2009

–      10 råd om twitter redskaber – Marts 2009

–      Gode råd om ”Friendfeed” og Twitter – April 2009

–      Twitter i forhold til andre sociale værktøjer – Marts 2009

–      Hvordan man bruger twitter i din virksomhed – April 2009

Fra wikipedia (http://da.wikipedia.org/wiki/Twitter):

Twitter er et socialt netværk og mikro-blogging-hjemmeside, der giver brugerne mulighed for at sende egne og læse andre brugeres opdateringer, også kendt som tweets. Det er tekst-baserede posts, der er op til 140 tegn lange. Opdateringerne vises på brugerens profil og kan ses af de andre brugere, der følger vedkommende. Opdateringerne kan sendes via hjemmesiden eller via sms, mens de også kan læses som rss-feed.

Siden blev grundlagt i marts 2006 som et forsknings- og udviklingsprojekt. Twitter har fået en del omtale fordi en række nyheder er blevet rapporteret hurtigere af Twitter-brugere end af gængse nyhedsmedier på nettet. det gælder f.eks. flystyrtet på Hudson floden og Turkish Airlines flystyrtet ved Schiphol-lufthavnen i februar 2009.

Hvis ingen snakker om dit Brand, så er det dødt!

Online samfund og skabelse af et brand i de sociale medier var temaet da jeg forleden dag deltog i et event hvor web kongen og skaberen af Seesmic og LeWeb conference, Loic Le Meur var taler. Først of fremmest så kan man ikke andet end blive taget med storm og begejstring når man lytter til manden bag så mange succeshistorier og engagement for sit proffessionelle liv. Loic lever sit liv i den online verden og er aktiv døgnet rundt på Twitter, Facebook, blogs og hvad ellers der måtte være af sociale web 2.0 medier! På en times foredrag gav Loic sine gode råd og erfaringer med brug af online sociale medier og samtidig begundede han sin påstand om, at marketingsbureauer er spild af tid og penge, og iøvrigt fuldstændig ubrugeligt i forhold til at bringe dit produkt ud til kunden i en online verden!

Her er hans råd og erfaringer:

      Start med at dele oplysninger på nettet, find et område som folk er interessede i og fokuser på de områder hvor du kan hjælpe andre. Tit og ofte er det et niche produkt/service.

      Opret et ”samfund” på nettet, gør dig fortjent til at folk vil følge dig; Hjælp andre og del oplysninger. Bliv kendt (få venner) ved at kommentere på andres blogge (helst pro-blogs).

      ”Word of Mouth is key”! Hvad dine venner mener betyder noget!

      Når du har oprettet et online samfund så kan du begynde at ”sælge” din ide. Hvis dine venner kan lide ideen, fortæller de den videre til deres venner. F.eks. du har 500 venner, dine venner fortæller deres 500 venner om din ide = 250.000 folk kender til din ide!

      Vær åben og ydmyg over for forslag fra dit samfund; de kan være dine potentielle kunder! Så i stedet for, at du opsøger dine kunders behov så opsøger de dig!

      Når du har fundet et produkt skynd dig at ekspedere! Den online verden venter ikke på dig!

      Karakteristik af fremtidens målgruppe/kunder ifølge Loic Le Meur:

o    Alt skal være gratis! (dårlig nyhed)

o    Ingen markedsføring (ads på hjemmesider), det distraherer! (dårlig nyhed)

o    Hvis vi ikke kan lide dig (virksomhed) så fortæller vi alle om det! ( Det herlige ved internettet og soicale medier, vi deler alt på nettet!)

o    Vi har ingen loyalitet. Hvis konkurrenten har noget der er bedre, skifter vi produkt i morgen! (god og dårlig nyhed, det gælder for alle virksomheder)

o    Vi vil have det hele nu og her! Ikke i morgen!

o    Hvis vi kan lide dig, fortæller vi det til alle! (GOD nyhed)

o    Vi (virksomheder) er alle i samme bås, ingen kan gemme sig i den online verden! Ikke engang i weekenderne! (God nyhed)

      Vær opmærksom på, at din online identitet er transperent, offentlig og tilgængelig for alle!

      Etik er meget vigtigt, en løgn eller et dårligt udsagn vil altid ramme dig i sidste ende. Lad være med kritisere dine konkurrenter, man ved aldrig om de kan komme dig til hjælp på et tidspunkt.

      Lad være med at stå stille, lyt til dine ”venner”, dit samfund. På den måde bliver innovation ikke en opgave men mere en del af din hverdag og fremtidige portefølje!

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