Wait, what? Windows applications in the browser? Yes, Roozz is here..

It is well known that we at Innovation Center Denmark are well visited by startups from Denmark – typically with a great product and a huge potential. This week we enjoyed having Roozz at the office – a company to look out for!
Roozz.com offer a solution that within 48 hours can convert existing Windows software and PC game titles to run in any browser with the exact same speed and performance as when installed from download or disk as it runs directly from the user’s computer. Roozz comes with a built-in payment module that allows publishers to establish a brand new way of selling their products as a pay-per-use model.
With Roozz, using software and games is as easy as watching a video on YouTube and paying for it is as easy and convenient as using iTunes.
This week they met with companies like Mozilla and VMware, but also met Patrina Mack, Bill Ezell, Brian Mellea, Jonathan Baer and Jeff Snider to discuss their strategy for the US market, as well as they participated in several events in the area.
And Roozz is really growing! Their plug-in has now been downloaded more than 100.000 times – really impressive considering its short life time. Companies using Roozz can not only extend their business model with adding their software to the web browser and monetize it exactly as they like – they can also add their products in the Google Chrome Web Store where Roozz is present with several titles of which 2 are actually among the 10 % most popular applications there.
Roozz.com was one of 10 start-up companies selected out of 145 applicants that participated in the first European  Startupbootcamp last year – a 3 months incubator program that helped them accelerate the development of the company.  And the company has indeed been noticed: Roozz.com has also been selected as one of 20 promising start-ups to meet next week with Niklas Zennström (Skype founder) and his investment company Atomico in Copenhagen.
There is no doubt that Roozz.com is a company to look out for!
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